Helping ecommerce brands grow with better strategy, systems and execution.
I work with ecommerce founders and growing brands to improve strategy, sales performance, operations and customer experience. Clients can engage me for focused consultation, growth planning or ongoing fractional and virtual ecommerce management.
Ecommerce expertise strengthened by strategy, technology and hands-on management.
An ecommerce-focused consultant helping brands improve growth, operations and customer experience through structured strategy, practical systems and consistent execution.
My background combines ecommerce strategy, digital growth, web technology, customer experience and business education. I now work with ecommerce founders and teams not only on marketing decisions, but also on the systems behind sustainable growth—including team coordination, CRM usage, performance reporting, customer retention, automation and day-to-day execution.
Focused support for ecommerce growth, operations and execution.
Engagements are designed for ecommerce founders and growing teams that need experienced strategic guidance, stronger operating systems or ongoing management support.
Ecommerce Growth Strategy
Develop a practical growth roadmap covering acquisition, conversion, retention, positioning, channels and commercial priorities.
Fractional Ecommerce Management
Ongoing strategic and managerial support for brands that need experienced ecommerce leadership without hiring a full-time senior manager.
Ecommerce Operations & Team Coordination
Improve workflows, accountability, reporting and coordination across marketing, sales, customer support, content and technical teams.
Conversion & Customer Experience
Identify and improve friction across product discovery, website experience, checkout, communication and post-purchase journeys.
CRM, Retention & Customer Lifecycle
Build stronger follow-up, segmentation, repeat-purchase and customer-retention processes using practical CRM and lifecycle systems.
AI Automation for Ecommerce
Use AI and automation to improve reporting, content workflows, customer communication, follow-up, research and repetitive ecommerce operations.
Choose the level of support your ecommerce business needs.
Engagements range from focused advisory sessions to ongoing fractional management, depending on the complexity of the business and the level of implementation support required.
Ecommerce Strategy Consultation
A focused session for founders who need expert feedback on a specific growth, marketing, operational or technology challenge.
Suitable For
- Second opinions
- Strategic decisions
- Growth bottlenecks
- Tool and platform selection
- Campaign or website review
Ecommerce Growth Audit & Roadmap
A structured review of the brand’s growth channels, customer journey, operations, technology and performance gaps, followed by a prioritized action plan.
Suitable For
- Brands with inconsistent growth
- Teams lacking direction
- Businesses planning expansion
- Founders needing an independent assessment
Fractional Ecommerce Management
Ongoing remote support for brands that need senior ecommerce oversight, planning, team coordination, KPI reviews and execution accountability.
Suitable For
- Brands without a senior ecommerce manager
- Founders managing too many functions
- Remote ecommerce teams
- Agencies requiring client-side coordination
- Businesses preparing to scale
Experience across ecommerce, technology, management and education.
Ecommerce Growth Consultant & Fractional Manager
Working with ecommerce founders and teams on growth strategy, operations, customer experience, CRM adoption, automation, performance management and execution planning.
Ecommerce Manager
Worked with multiple seven-figure ecommerce brands, supporting ecommerce management, operations, growth coordination and day-to-day execution.
Industry Teaching & Knowledge Sharing
Sharing practical knowledge across ecommerce, freelancing, software, digital business and the changing future of technology-enabled work.
National Textile University
Academic experience with active participation in student leadership and computing initiatives.
Selected work across ecommerce growth and digital execution.
A selection of ecommerce, digital and business projects demonstrating practical experience across strategy, technology, marketing and customer experience.
US Ecommerce Website & Digital Experience
Supported the development of an ecommerce experience for a US-based business, with emphasis on website structure, usability and the digital customer journey.
Digital Growth & Online Presence Management
Supported website development, SEO, social media and digital communication for a service-based business, coordinating multiple elements of its online presence.
Continual learning across ecommerce, digital growth, technology and management.
Professional development supporting a multidisciplinary approach to ecommerce strategy, growth, communication, technology and business decision-making.
Elements of AI
University of HELSINKI-Finland
Big Data in E-Commerce
IKCEST-UNESCO
Instagram Marketing Course
BitDegree
Google Ads & Analytics
Coursera
Fundamentals of Digital Marketing
Search Engine Optimization
Trusted for ecommerce expertise, structured thinking and dependable execution.
Need experienced support to grow or manage your ecommerce business?
Work with me for a focused consultation, an ecommerce growth roadmap or ongoing fractional management. Share your current challenges, business stage and goals, and I will recommend the most suitable engagement.