Ecommerce Strategy • Growth Management • Smart Automation

Helping ecommerce brands grow with better strategy, systems and execution.

I work with ecommerce founders and growing brands to improve strategy, sales performance, operations and customer experience. Clients can engage me for focused consultation, growth planning or ongoing fractional and virtual ecommerce management.

Book an Ecommerce Consultation See How I Can Help
Ecommerce Strategy & Growth Fractional & Virtual Management Strategy, Systems & Execution
Mujahid Rafiq, Ecommerce Expert
Mujahid Rafiq Ecommerce Expert • Unisoftwares Pakistan
in
Available For Consulting and fractional ecommerce management
Working Approach Strategy, systems and hands-on execution.
About

Ecommerce expertise strengthened by strategy, technology and hands-on management.

An ecommerce-focused consultant helping brands improve growth, operations and customer experience through structured strategy, practical systems and consistent execution.

My background combines ecommerce strategy, digital growth, web technology, customer experience and business education. I now work with ecommerce founders and teams not only on marketing decisions, but also on the systems behind sustainable growth—including team coordination, CRM usage, performance reporting, customer retention, automation and day-to-day execution.

01
Primary Focus Ecommerce Growth Consulting
02
Engagement Options Consulting • Projects • Fractional Management
03
Core Capabilities Strategy • Operations • CRM • Automation
04
Professional Background Ecommerce • Technology • Education • Research
How I Help

Focused support for ecommerce growth, operations and execution.

Engagements are designed for ecommerce founders and growing teams that need experienced strategic guidance, stronger operating systems or ongoing management support.

01 / Strategy

Ecommerce Growth Strategy

Develop a practical growth roadmap covering acquisition, conversion, retention, positioning, channels and commercial priorities.

02 / Management

Fractional Ecommerce Management

Ongoing strategic and managerial support for brands that need experienced ecommerce leadership without hiring a full-time senior manager.

03 / Operations

Ecommerce Operations & Team Coordination

Improve workflows, accountability, reporting and coordination across marketing, sales, customer support, content and technical teams.

04 / Experience

Conversion & Customer Experience

Identify and improve friction across product discovery, website experience, checkout, communication and post-purchase journeys.

05 / Retention

CRM, Retention & Customer Lifecycle

Build stronger follow-up, segmentation, repeat-purchase and customer-retention processes using practical CRM and lifecycle systems.

06 / Automation

AI Automation for Ecommerce

Use AI and automation to improve reporting, content workflows, customer communication, follow-up, research and repetitive ecommerce operations.

Ways to Work Together

Choose the level of support your ecommerce business needs.

Engagements range from focused advisory sessions to ongoing fractional management, depending on the complexity of the business and the level of implementation support required.

01 / Advisory Focused Session

Ecommerce Strategy Consultation

A focused session for founders who need expert feedback on a specific growth, marketing, operational or technology challenge.

Suitable For

  • Second opinions
  • Strategic decisions
  • Growth bottlenecks
  • Tool and platform selection
  • Campaign or website review
Book a Consultation
02 / Assessment Structured Review

Ecommerce Growth Audit & Roadmap

A structured review of the brand’s growth channels, customer journey, operations, technology and performance gaps, followed by a prioritized action plan.

Suitable For

  • Brands with inconsistent growth
  • Teams lacking direction
  • Businesses planning expansion
  • Founders needing an independent assessment
Request an Audit
03 / Management Ongoing Support

Fractional Ecommerce Management

Ongoing remote support for brands that need senior ecommerce oversight, planning, team coordination, KPI reviews and execution accountability.

Suitable For

  • Brands without a senior ecommerce manager
  • Founders managing too many functions
  • Remote ecommerce teams
  • Agencies requiring client-side coordination
  • Businesses preparing to scale
Discuss Ongoing Management
Professional Journey

Experience across ecommerce, technology, management and education.

Current

Ecommerce Growth Consultant & Fractional Manager

Independent Advisory Remote Engagements

Working with ecommerce founders and teams on growth strategy, operations, customer experience, CRM adoption, automation, performance management and execution planning.

2016–2021

Ecommerce Manager

SAECOM FBA Pro Canada

Worked with multiple seven-figure ecommerce brands, supporting ecommerce management, operations, growth coordination and day-to-day execution.

2015–2025

Industry Teaching & Knowledge Sharing

Computing & Freelancing The University of Lahore

Sharing practical knowledge across ecommerce, freelancing, software, digital business and the changing future of technology-enabled work.

2014–2016

National Textile University

Faisalabad MS Computer Science

Academic experience with active participation in student leadership and computing initiatives.

Selected Work

Selected work across ecommerce growth and digital execution.

A selection of ecommerce, digital and business projects demonstrating practical experience across strategy, technology, marketing and customer experience.

Case Study 01 • Ecommerce

US Ecommerce Website & Digital Experience

Supported the development of an ecommerce experience for a US-based business, with emphasis on website structure, usability and the digital customer journey.

Client Type US-based ecommerce business
Role Ecommerce website development support
Work Completed Website structure, usability and customer journey support
Primary Focus Digital experience and ecommerce usability
Ecommerce Website Development Customer Journey Usability
Case Study 02 • Digital Management

Digital Growth & Online Presence Management

Supported website development, SEO, social media and digital communication for a service-based business, coordinating multiple elements of its online presence.

Client Type Service-based business
Role Digital presence coordination and support
Work Completed Website, SEO, social media and digital communication
Primary Focus Cross-functional digital management
Website SEO Social Media Digital Communication
Credentials

Continual learning across ecommerce, digital growth, technology and management.

Professional development supporting a multidisciplinary approach to ecommerce strategy, growth, communication, technology and business decision-making.

Elements of AI

University of HELSINKI-Finland

Online Cource

Big Data in E commerce

IKCEST-UNESCO

Training

Instagram Marketing Course

BitDegree

Certification

Google Ads & Analytics

Coursera

Certification

Fundementals of Digital Marketing

By Google

Certification

Search Engine Optimization

Certification
Recommendations

Trusted for ecommerce expertise, structured thinking and dependable execution.

Connect

Need experienced support to grow or manage your ecommerce business?

Work with me for a focused consultation, an ecommerce growth roadmap or ongoing fractional management. Share your current challenges, business stage and goals, and I will recommend the most suitable engagement.

in LinkedIn linkedin.com/in/raimujahidrafiq ↗ MAIL Email mujahidrafiq@hotmail.com ↗ TEL Business Phone +92 333 6884001 ↗
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